About MOR WELLNESS?
Strength, confidence, and better movement — for every age.
Hi, I’m Matt MacNaughton.
I’ve spent the last seven years as a Level 2 CrossFit trainer, Precision Nutrition coach, and entrepreneur — helping people move better, feel stronger, and build confidence in what their bodies can do.
My passion for health and fitness started with CrossFit, both as a competitive athlete and as a coach. Training and working with a wide range of athletes has shaped the way I coach today: creative, supportive, and tailored to the individual.
No two people are the same — and neither are their goals.
I’m obsessed with efficiency, and that shows up in every program I build. My goal is to create training that fits your life, not the other way around. Clear, simple, effective — and sustainable for busy schedules.
My Coaching Philosophy
I believe you should always have the freedom to say yes to life’s opportunities.
Yes to piggybacking a grandchild from the park.
Yes to hiking with friends on a whim.
Yes to feeling strong enough to take on big challenges — whether that’s squatting 400 lbs or running a marathon.
Strength should make your life richer, not more complicated.
My Mission
Together, we’ll build strength, confidence, and habits that last — adding more years to your life and more life to your years, while reaching every goal you set.
The MOR Wellness Approach
Training should make your life better — not harder.
That’s why every program I create focuses on the whole person, not just the workout. I look at:
Strength & movement
Nutrition habits
Recovery & lifestyle
Confidence & mindset
When you train this way, you don’t just get stronger —
you feel better, move better, and live better.
With MOR Wellness, you’re not getting a template or a quick fix.
You’re getting a coach who supports every part of your wellness journey..
EMPOWERMENT: We believe in helping individuals achieve their goals through encouragement, education, and personalized coaching.
INCLUSIVITY: Our programs are designed for all fitness levels and life stages, creating a welcoming environment for everyone.
SUSTAINABILITY: We promote long-term health and wellness strategies, focusing on real, lasting results rather than quick fixes.
INTEGRITY: We operate with honesty and transparency, building trust with our clients through clear communication and support.
ADAPTABILITY: We meet our clients where they are, offering flexible fitness solutions through videos, personal training, and small group sessions that fit into their unique lifestyles and needs.
